Landwind X7 Fleet planned and cooperated with vertical media to challenge the ice and snow route in Hulun Buir, skyline drive in Yunnan and Qinghai-Tibet Highway within 6 months. In combination with multidimensional, vertical and full-network content experience and communication means, through uninterrupted packaging and popularization, attention of X7 and the influence of Landwind Brand has been promoted to a great extent.

The activity was carried out in three seasons during February 2016 to August 2016, according to X7 product positioning and product image as well as peer interest of main car owners, experience contents are combined with brand tightly and make deep penetration with each other, thus creating higher brand acceptability. Complying with the trend of target audience mobilization + entertainment, multiple innovation experience forms are combined and spread, thus building brand image of SUV made in China at the same time of expanding the exposure. The total released cost is RMB 2 million Yuan.

During this period, Baidu public concern index increased by 25.5% compared with that in ordinary days, and increasing change rate for retrieval quantity of active searching “Landwind X7” is 200%.

During communication in September in Tibet, increasing change rate for retrieval quantity of “Test drive video of Landwind X7” was 300%.

During the activity, fans of official microblog increased 10,000 persons.

The second communication of socialized marketing, reprinting and sharing, etc.