Hyundai is the world’s first automobile manufacturer to have pioneered fuel cell electric vehicles. The challenge is how to communicate to the world audience about the technology, conveying something highly technical and scientific to something less unfamiliar and easy to understand.

We built the world’s darkest building in Pyeongchang, coated with Vantablack VBx2 which absorbs 99% of light. As you approach the surface of blackness, 1,947 gleaming LEDs create three dimensional illusion of the Universe, the origin of Hydrogen. As you step inside, a vast white space unfolds as thousands of water droplets mesmerizingly collide and split on a pure white surface. The water droplets are physical representations of hydrogen, and visitors are encouraged to play with the water channels. Hydrogen is represented as an engine that puts static things such as the architectural space in motion. Then you enter a series of 4 rooms where each room showcases how this abundant substance powers the vehicle. Visitors are encouraged to take selfies, to touch and feel. The 35m x 35m x 10m(H) pavilion was open to the public from 9 February to 10 March, 2018 during 2018 Pyeongchang Winter Games.