The men in the show are all legendary figures in the Japanese fishing world. The first big attraction is that they go after big fish as a team. In addition, each of them casually mentions the goodness of the product in the video. Just naturally. I wanted to increase the attractiveness of the product through them.

I tried to create a tense atmosphere. It is to create a real fight between the sea and men. It was made into a documentary film. But I mixed up the acting a little. This is the point. It was difficult to make "It doesn't look like a lie." images while adjusting the balance between "reality" and "acting".