Hold the car. Do not let it escape. Who put up with more hours with his hand stuck to the car will win it. Using offline and online media target people were invited along to Plaza Callao. Just one condition for taking part: Have their hand painted creatively to demonstrate the extent to which it “catches on” to the car. 25 people were given the opportunity to put themselves to a test. On a given signal this participants had to race over to the car and place their hand and not move it for the next 25 hours. The inability to move away from the car, impromptu tests of skill, accuracy and balance. All participants faced a test of resistance in order to demonstrate his hand was the one that “caught on” the most with the car to keep it for themselves. A patience test, just one winner.

25.8 M impacts 4.2 M contacts in the social networks. Over 500 new Facebook fans each day. 90,000 visits to the Peugeot.es website during the campaign period.