Hair and makeup specialists, Brazil's main bloggers, fashion stylists, photographers, models, designers and writers were on call at the O Boticário factory for 24-hours, creating personalized productions, tutorials, videos, and plenty of conversation.

They answred more than 5,000 questions and created 230 personalized productions with make up, hair and fashion tips to inspire consumers. Those contents was posted on different formats: videos, cards, texts, WhatsApp messages.

Some of the answers was made by make up tutorials, some was inspirational video messages, some was hair style examples and other different formats, always in real-time and with personalized tips.

O Boticário was recognized as a brand that knows how to make Brazilian women even prettier.

A brand that knows its new consumers well, that has direct answers to their beauty questions.

Through every contact channel.

over 11 million people impacted (64% of the country’s online target)

In one day, the brand achieved its monthly number of consumer interactions.

47% more than the 3 main competitors

Facebook - 48,000 interactions

WhatsApp: 5,000 messages received

Instagram: 10,000 interactions

Thousands of real time answers

230 personalized productions

95% positive comments on social networks