We used the same percentage women don't receive, and made into a discount for Woman´s day.

The promotion only lasted for a day, but the display was gigantic. We communicated it through digital media, and transformed our agencias nationwide. But we couldn't achieve this by ourselves, so we invited all of our affiliated businesses to join in on the campaign.

Scotiabank was a trending topic during women's day, and we surpassed competition with 160% more interactions. Over 50 consumer establishments came together for the action. It was the most impacting campaign for Women's Day at a national level.