When you are a fan of the 280 you don’t like it, you love it. If you can, you will write a song about it, make a movie about it… then put a 280 everywhere you can. This is litterally what we’ve done, creating a TV package of 280 channels dedicated to the 280, where you can find everything you usualy watch,do, listen to…but in a 280 style.

A simple URL : 280.tv

A full responsive website hosting 280 videos and css sprites.

All the vidéos are made with the same character : The 280 sandwich just turning on a table. The product is always on the center of the frame but the audio and some sprite allow us to tell 280 totally different stories about him. Each story inspired by what people know : sport, music, movies, TV show, web content…

500K unique users in only 15 days spent in average 3 min by session. ( France only )

About 7500 tweets on launch day celebrating our WTF idea.

Sales increase by 10% compare to last year.