Cannes Lions
VENABLES BELL & PARTNERS, San Francisco / INTEL / 2011
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To demonstrate the high performance of Intel's 2nd generation Core™ i5 computer processor, we launched “The Chase,” an action film that explodes across all the popular programs and apps on a single computer desktop. Because the film seamlessly weaves exciting live-action sequences with different animation styles, it was key to get both parts right. To lend authenticity to the live-action we used the DP from the Bourne Identity films. Then directors Smith & Foulkes created all the animation sequences, which brought the detailed programs and apps to life, as well as the clever transitions we needed to tell the story.
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