Cannes Lions

3 MINUTES ARE ENOUGH

HAVAS WORLDWIDE PRAGUE, Prague / AMNESTY INTERNATIONAL / 2014

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Overview

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Credits

OVERVIEW

Execution

We have developed a website where everyone can add their signature to the chain. The chain leads from the Czech Republic immediately to the spot of incarceration. Once you submit the signature, your name appears on a certain place in Google maps as a recent part of the chain. Everyone can share their signature on Facebook and spread the information about this project. We worked with the banner on the site in the same design.

Outcome

Soni Sodi was one of the prisoners, who has been released on bail after the intervention of Amnesty International. Google appreciated the unconventional way of using maps and provide a grant for advertising on its pages to promote the application. Amnesty International´s headquarters in Great Britain assessed the Czech petition as the best solution and started using it themselves.

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