Dozens of people, from different background, different social class, ages, sex have answered to that simple question : « what makes Paris so special in 3 words ? »

We have illustrated their answers in an innovative way with a 4min long film.

A studio helped us to develop this crazy project, they followed us in this adventure. We had in mind a precise idea of we wanted for the creation, and they created and identity, a smooth digital experience and an algorithm able to edit a film from only 3 words. We have worked with people who remixed the track « Between the Buttons » in order to do a unique song for our film. The track has been developed in 6 version to make the experience more unique.

The operation started few days ago, for now, we had :

- 1 Vimeo Staff Pick

- 40 000 views on Vimeo

Press :

- Konbini - Huffington Post - Fubiz - Minutebuzz - Creapills - La reclame - Ouest France - France Bleu chronique (les 24h du web) - D8 (french TV channel) one chronic 200 000 views 2000 shares