Cannes Lions

3 Pretty Playful Minutes

THE COMMUNITY / LA COMUNIDAD, Buenos Aires / FERRERO / 2016

Awards:

6 Silver Cannes Lions
2 Shortlisted Cannes Lions
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Overview

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OVERVIEW

Description

Who hasn't enjoyed the flavor of a Tic Tac? It’s a very unique candy: you don't chew it; you don't bite it. It's impossible to leave it alone in your mouth without rolling it around nonstop. We found out that it takes three minutes for a Tic Tac to dissolve and disappear, after rolling in it inside your mouth a million times.

For three minutes, playing with a Tic Tac, this little candy feels like it's on a roller coaster, in a pinball machine, at a skate park. We decided to illustrate those three situations in a modern and colorful way to communicate the fun sensation of having a Tic Tac in your mouth.

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