As BMW’s benchmark vehicle, the all-new 3 Series Sedan needed a tablet site that was just as innovative as the car itself.The mobile iPad site uses the tablet’s native functionality, swiping, as its navigational technique. As users navigate through the site, they’re met with an immersive 3D experience.

Each swipe animates in another angle and a 3D graphic highlighting a specific feature. And since the 3 Series is the first BMW to feature custom lines, each line is set in a unique background, allowing users to switch between them at any point in the experience.