Cannes Lions

30TH ANNIVERSARY

LEO BURNETT BRASIL, Sao Paulo / FIAT GROUP / 2006

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Instead of celebrating its 30 years in Brazil by recalling the past, Fiat decided to look forward and think about the future. And to talk about this subject Fiat invited the future itself: children. In spontaneous statements, they revealed their dreams, concerns and expectations for the next 30 years.

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