Cannes Lions

30TH ANNIVERSARY OF ALIEN

LEO BURNETT IBERIA, Madrid / SITGES SCI-FI & FANTASY FILM FESTIVAL / 2010

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Overview

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Credits

OVERVIEW

Description

To celebrate the 30th anniversary of Alien, the Ridley Scott classic.

Execution

We decided to make fun of one of the emblematic scenes in the movie where an Alien eats the face off of someone. The Octopus is our Alien in this case.

Outcome

Our target audience loved it and we got requests to auction off the Octopus. Some of the posters were stolen from the festival but we dont mind.

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