Gravity meets its “Archenemy” in this commercial for ASICS ultra-light GEL-Blur 33. To tell the story of true sports innovation, three 20 somethings undertake a monumental challenge, building the world’s only floating shoe. The result is as technologically stunning as the GEL-Blur 33 itself, a 72 square foot shoe, made of 3,000 ping-pong balls, hovering 2 feet in the air, powered only by air and creativity. A true miracle of science, no special effects, no computer animation, no digital magic was used in the commercial.