Cannes Lions

3.9 SECONDS

NEW VERBA SRL, Torino / AUDI / 2014

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

On a YouTube pre-roll, before the traditional RS6 commercial, users were presented with a lightning communication: because 3.9 seconds were enough to deliver all of our message and show Audi RS6 outstanding acceleration. So fast you don’t even have to skip it.

Outcome

Click through rate: + 25%

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