We put a big picture of the new 3Bit Inverso wrapper in a prominent position right underneath the name and password boxes, and put the upside-down log-in button on the wrapper. Unmissable.

One million of our target customers saw the 3Bit Inverso log-in buttons on averages 20 times in three weeks. And because no one else had thought to ask to sponsor the buttons, the exposure was cheap – five times lower than the traditional TV ads that normally launch a chocolate bar.