ÅKESTAM HOLST, Stockholm / AUDI / 2017
The new Audi A4 is equipped with an innovative sound system. The sound can’t only travel horizontally in 360 degrees, it can also travel vertically, making Audi A4 the first car that can create 3D sound.
We decided to use this feature to get people to discover the car. But we didn’t describe the sound system with complicated wordings, instead we created an exclusive sound experience.
Together with the world famous singer Laleh and the house duo Cazzette, we made a custom made song for the sound system in the car. By adding and adjusting every element to the sound system, the song got a vertical dimension, making it the world’s first 3D song.
The song was released exclusively in the new Audi A4 at Audi dealers all over Sweden. People were invited to hear the new song as they discovered and test-drove the car.
The song was created together with the world famous singer Laleh and the house duo Cazzette. We spent a huge amount of time in the studio and in the Audi A4 to create a song where every element was adjusted and adapted to the 3D sound system. The result was a unique sound experience where the song got a vertical dimension, making it the world’s first 3D song.
After finalizing the song it was delivered to Audi dealers all over Sweden where it was released exclusively in the Audi A4. Both new and old costumers were invited to Audi car dealers where they got to test drive and discover the car while listening to the new song.
A few weeks later, the song was released on Spotify where it got more than 12 million streams, helping us to get even more attention for the new Audi A4.
The sales of the Audi A4 increased by 19%.
Audi A4 became Audi’s best selling model of the year.
The song got more than 12 million streams on Spotify and became one of the most played songs in Sweden.