Cannes Lions

3D SONY PRODUCTS

GREY LONDON, London / SONY / 2012

Film

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Overview

Description

To make a truly special, standout piece for SOny, we used the power of 3D to make viewers feel something other than a rush of adrenaline - they turned to the power of love. It tells the story of a couple who catch sight of each other from either ends of a road: a woman in an empty office, and a man inside a library. As soon as their eyes meet they are physically and emotionally drawn to each other and every object between them is blown out of the way by their powerful connection. In slow motion they come together until they finally kiss. Throughout the ad we hear the voice of the infamous Leonard Cohen reciting a bespoke version of 'That's what I heard you say', which only enhance the emotion further.

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