Cannes Lions

3G MOBILE PHONE SERVICE

DDB OSLO, Oslo / TELENOR / 2006

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A guy is in a recordshop browsing through CDs. His 3G-phone starts to ring. He looks at it and starts to run through the mall while he throws frantic glances at his ringing phone.He reaches a bedroom store, tears his shirt off while jumping into a bed. He puts on a miserable face before he answers the phone. We see his boss in the display asking when they can expect him back at work. We see the same image his boss sees from his point of view; a very sick man lying in bed coughing.

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