Cannes Lions

3G MOBILES

M&C SAATCHI, Sydney / OPTUS / 2007

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Overview

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Credits

OVERVIEW

Outcome

The campaign launched in October 2006, leading in to the Christmas period in Optus retail stores. From October till December 2006, store staff reported a dramatic increase in enquiries about 3G mobiles. Sales of 3G mobiles also rose by 70%, with 11.3% of purchasers buying content packages that had been featured in the commercials.

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