Eurobest
KOLLE REBBE, Hamburg / 3M / 2016
Overview
Entries
Credits
Background
As market leaders in hearing protection, 3M knows that 120 million people worldwide are
exposed to harmful noise at work and many suffer from hearing damages. 3M wanted to show their most important business clients how easy it can be to protect their employees from irreversible hearing loss simply by investing in the right hearing protection.
Execution
The 3M Noise Cancelendar is a three-dimensional head wearing the original 3M Peltor X Ear Defenders. The head’s face makes it look as if he’s in pain and is covered in different objects known for their loud noises. Lifting the headphones will trigger a sound system inside; one of 31 different recorded industrial noises paired with a voice that yells today’s date at top volume. Replace the ear defenders and you will get silence immediately.
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