Cannes Lions

3M POST-ITS

BUTTER., Dusseldorf / 3M / 2009

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Overview

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Overview

Description

3M has launched a new product: Post-it Super Sticky Notes.

Product benefit: They stick longer than average sticky notes.

Due to a lack of demand, 3M was looking for a smart give-away, to increase the popularity of the product.

Execution

How to demonstrate the adhesive quality of Post-it Super Sticky Notes?

For example with a calendar, where the date has to be put together out of the same Super Sticky Notes – everyday, all year long

Outcome

The Perpetual Calendar was a huge success. After sending out the calendar the demand for Post-it Super Sticky Notes noticeably increased.

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