3M has launched a new product: Post-it Super Sticky Notes.

Product benefit: They stick longer than average sticky notes.

Due to a lack of demand, 3M was looking for a smart give-away, to increase the popularity of the product.

How to demonstrate the adhesive quality of Post-it Super Sticky Notes?

For example with a calendar, where the date has to be put together out of the same Super Sticky Notes – everyday, all year long

The Perpetual Calendar was a huge success. After sending out the calendar the demand for Post-it Super Sticky Notes noticeably increased.