We turned the Bialowieza Forest into an irresistible piece of Minecraft content - a 1:1 scale, accurate digital back-up copy of the entire, 700 square kilometres large Polish side of the forest, open to public for exploration. The map was a way attract as many young people as possible in order to introduce them to the problem of logging, free of politics but full of fun. It became a hit almost instantly, and just when it was praised all over, we replaced it with a new version where all of the 7 million trees except for - The Last Tree Standing - was cut down. The simulation of feeling of loss proved enough to propel the audience towards voicing their concern.

The campaign launched on 27/06/17 and went on for 3 weeks, however the map still lives on.

We launched it with three tactical executions:

- online video made on our Minecraft Map and narrated by Poland's most iconic wildlife documentary film voice artist

- a group show of 12 best Polish photographers who exhibited the screenshots from our map as "landscapes from Bialowieza Forest"

- gaming influencers Youtube gameplay-videos who created over 6 hours content

It was followed by a premiere od 28-minutes-long documentary film about the Bia?owie?a Forest's current situation led by a famous Polish actor. The premiere took place in a cinema theatre and was live-streamed on Facebook.

In the end, we hosted a Twitch live-event where we had shown our map with all the trees, but one, logged down (#1 twitch event in Poland, #4 in Europe).

The game's producer - Microsoft - endorsed the campaign globally.

We estimate the campaign reach over 100 million people worldwide

The campaign helped reach the 170 000 signatures under petition to increase the size of the National Park

Thanks to massive effort of ordinary people, NGO campaigners, media and our campaign, the Minister of Environment, responsible for green-lighting the logging, was dismissed and the logging itself has been suspended.