Cannes Lions
FAMOUSGREY , Brussels / BELGIAN OLYMPIC AND INTERFEDERAL COMMITTEE / 2021
Overview
Entries
Credits
Execution
The commercial starts with a voice-over telling the audience the length of the commercial: 47 seconds and 80 hundreds. In the background we hear the original footage of the finals of the 100 metres free style swimming in Rio 2016. We hear the starting gun of a race go off and two sports commentators telling us that we’re watching Belgian Swimmer Pieter Timmers start his final race in the 2016 Olympics in Rio. While we hear the excitement of the race in the background, the voiceover continues to explain that the reason this commercial takes exactly 47"80 is because that was the exact time it took Pieter to not only win a silver medal for Belgium, but to inspire a whole new generation of young swimmers. We end the commercial with the message that the Belgian Olympic Team is once again ready to inspire a generation, this time in Tokyo.