Eurobest

4G car

ADELL TAIVAS OGILVY, Vilnius / TELE2 / 2017

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Case Film

Overview

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Credits

Overview

Background

Lithuanian telecommunication market has been flooded with price wars for more than a decade. TELE2 wanted to do something more and to give people something more meaningful in this day of technology and innovation. That’s why new communication platform TELE2 innovation bureau was created. Its goal is to talk about technology in a simple way and help people to feel and experience technology in an engaging way.

With the help of the scientists and programmers first successful experiment was presented to the public – the car that is driven by 4G internet. Not only did it help to experience what 4G internet is all about, but at the same time it delivered the message of 4G network coverage.

Execution

A modem with special software was installed into Nissan Xtrail electronic system. When turned on the speed of the car is controlled by the speed of the internet.

Another safety system also had to be installed, because the speed of the internet is not stable. When turned on, driver fully controls the car.

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