Cannes Lions
MOXIE, Atlanta / VERIZON / 2012
Overview
Entries
Credits
Description
When Verizon Wireless wanted to launch their new 4G LTE Network, they turned to Moxie in Atlanta, GA (Verizon's interactive agency of record). They had to increase awareness of the brand fast, without creating consumer burnout. With the help of their media partner (AOL) they created over 50 online videos. All touting the same Verizon message, but doing it in their own unique way.
Similar Campaigns
12 items