Cannes Lions

4MATIC

SPRINGER & JACOBY MEDIA, Hamburg / MERCEDES BENZ / 2004

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

The advertisement appeared on the last double page. On the left, on rough newspaper quality, the C-Class is driving along a street. The right-hand side showing the road the C-Class still has to travel is printed on glossy cover paper. Here, it says: 'Because it can suddenly turn slippery.' Readers learn that the C-Class has the safety system to combat sudden slippery conditions in the headline: '4MATIC. The permanent all-wheel drive in the C-Class.'

Outcome

Results are not yet available because the advertisement only appeared a short time ago.

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