Cannes Lions
PRODIGY, Sydney / TOYOTA / 2010
Overview
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Description
Shot in the style of reality TV programmes, the spot follows the work of the fictitious federal Country Border Patrol who are responsible for keeping the country areas tough by not letting any soft goods, people or vehicles across rural borders.Situations include a tense showdown between a patrol officer and a city lad trying to smuggle his hairdryer across the border, a Tofu bust and a cosmetic crackdown.