Cannes Lions

4X4 ARUSHA LIMITED SERIES

WUNDERMAN, Boulogne-Billancourt / LAND ROVER / 2003

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Description

Improve the Freelander Arusha assets using a wild colourful African environment.Freelander Arusha: 'the limited series with wild equipment'Through visuals and copywriting, the product selects the wilderness’ best offer: wild animals' performances inhabit the car.Original creative of the hub and the CD (electro-African music) offer accompanying the mailing.

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