When the driver got to their car parked in the sidewalk, there would be a note “Sorry, I’ve bumped into your car, please call me.” A person with reduce mobility would arrive and disclaim themselves as the person who wrote the note. The drivers’ lack of respect and shame would quickly become apparent.

We tracked down illegally parked vehicles that were blocking wheelchair passages and left a note on the windshield.

As soon as the drivers saw the note, they picked up their phone and called the number on it. A moment later the “author” of the incident appears.

Unexpectedly, the author of the note is on a wheelchair. While the shame and lack of respect became apparent, we managed to create content that would later become a online video.

With a simple ‘no media’ and ‘low budget’ stunt, the ‘Salvador Association’ took it’s message to more than 10 million people. Earned media counted more than 20 thousand shares on Facebook, countless press coverages in Portugal and abroad preceded the parliament discussion that led to a change in Portuguese law to protect people with reduced mobility from drivers with reduced respect.