Homecenter Sodimac,"The Home of Chile", it's a home improvement brand and want to launch a campaign to communicate his 'eco' website.

Idea:

To get a change on the behavior regarding to the environmental care, we change the behavior of making a click on "Skip ad" button on youtube-pre-roll-ads through the incorporation of a second button: "Skip behavior", which came out after 5 seconds. This button was part of our video and emulates the graphic of the "Skip ad" button.

In one week, more than 80.000 people decided not to skip the ad choosing this way to change a bad habit.

Idea:

To change behavior towards environmental care, we changed the behavior of clicking on the "Skip ad" button on the YouTube-pre-roll-ads through the incorporation of a second button: "Skip behavior", which came up after 5 seconds. (This button was part of our video and emulates the graphic of the "Skip ad" button)

We make 3 ads relating to water, energy and gas.

In one week, more than 80.000 people decided not to skip the ads, choosing to change a bad habit. A lot of media talked about the ad's:

http://wired.jp/2012/09/16/youtube_ad_campaig/

http://creativity-online.com/work/homecenter-sodimac-guia-eco/29023

http://www.brainstorm9.com.br/31434/web-video/mayodigital-cria-duas-belas-acoes-para-o-youtube/

http://www.digitalbuzzblog.com/youtube-the-5-second-skip-ad-campaign/