Cannes Lions
OGILVY & MATHER, Mumbai / CADBURY / 2012
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Our audience is young, restless, irreverent and on the constant lookout for edgy, tongue in cheek entertainment.
Seems like everybody wants to watch everything in 3D these days. Movies, sports, cartoons, reality TV, even cookery shows...3D! Our solution was to spoof the rage. We created a radio advert which claimed to be 3-Dimensional. It was cheeky, fun and just what our target audience would love to associate with.
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