To provide a total sensorial experience.

To create an iconic, artistic bottle, far beyond the conventional commercial codes.

The main challenge was to create one identity for each wine, though transmitting a collection spirit and the anniversary theme, all under the umbrella brand Cartuxa.

The design approach was solely based on colour, typography, paper texture and shape.

- taking the aesthetic potential of the number 50 the farthest possible.

- according to the personality of each wine (warm colours and bolder traits for red and licqueurous wines, fresher colours and lighter traits for white wines).

The client sells this at a very high price and has to prevent some clients from stocking (people can't buy as many boxes as they want because it's a limited edition).