Instead of one standard video pre-roll ad, we set out to hyperlink each and every one of XC60’s new features to 6 billion hours of YouTube content; creating a different Volvo pre-roll video for every different YouTube video you watched.

We hyperlinked specific YouTube themes and subject matter to specific car features and produced different XC60 pre-roll messages for each and every one.

Team members from Creative, Media and Analytics all worked together 24hrs/day, creating hundreds of XC60 pre-roll videos that delivered trending & topical messages in real time

In addition to ‘standard’ YouTube themes and tags, we also identified individual viral videos that were popular or trending and created specific pre-roll ads just for them.

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