To highlight the superiority of Kulov Vodka because of its 6 times distillation in the making process.

The more you distill, the better the result.

Because of regulations in Thailand for alcohol advertising, alcohol brands are strictly forbidden to directly talk about their product quality (advertising alcohol quality can land you in jail). So we tie in the message of ‘6 times distillation is better’ with a positive message that’s inspired by common online social behaviour.

It’s easy for everyone to use social media platforms as an emotional outlet. But when it’s easy to post anything, it can also easily lead to conflicts and drama. But distilling thoughts (6 times to be exact) before posting, can help avoid unnecessary drama. 6 times distill for better results.

A 6-minute short film about how to properly do social media posts (don’t be quick, take some time to think and distill your thoughts before posting).

It was launched on social media channels including Facebook and YouTube. Shared on the brand’s own online channels with further organic shares by KOLs.

The film was viewed and shared over 12 millions times in just two weeks.

Over 46.6 million impressions, 26.4 million reach, over 800k engagement.

It resonated especially well with an audience in semi-lockdown, when people are inclined to use social media as an emotional outlet.