• Situation

From day one, the 911 has accelerated countless heartbeats. We celebrate this with a tale of 60 years of 911 models – and highlight the anniversary model Porsche 911 ST. Little storylines merge into one another and capture the Porsche lifestyle of six iconic decades.

• Brief

Performance, driving pleasure and iconic design: to mark the 60th anniversary of the Porsche 911, the 911 ST combines everything that makes the “Elfer” so special in a purist way. Our task was to showcase the history, the love of many generations for this outstanding sports car and the 911 ST.

• Objectives

Our idea: a chase through 6 decades of the Porsche 911 with elegant and surprising transitions. We capture the lifestyle of the last 60 years and show the development from a phenomenon to a legend – with the 911 ST as the latest embodiment of this icon.

From day one, the 911 has accelerated countless heartbeats. We celebrate this with a tale of 60 years of 911 models and the anniversary model 911 ST. To >Gimme Some Lovin’< by The Spencer Davis Group little storylines from iconic decades merge into one another and capture the love for the 911. A love that has lasted for decades and is further emphasized and strengthened by the selected music.