Cannes Lions

60TH ANNIVERSARY OF THE SCHUMAN DECLARATION

ESN, Brussels / EUROPEAN COMMISSION DIRECTORATE GENERAL OF COMMUNICATION / 2010

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To commemorate the 60th anniversary of the Schuman Declaration on 9 May 1950 (which led to the creation of what is now the European Union), we were asked to produce a video capturing the main benefits of the Union – keeping Europe at peace. The client did not want a conventional commemoration, and asked for a graphic way to explain the benefits of peace to a generation that has not experienced war.Four elderly people playing cards are interrupted by the sound of gunfire coming through the air ducts. They react by hiding under the table, and then cautiously venture out of the room – after grabbing a knife and food – to hide in the basement. They cautiously approach the source of the gunfire and open the door to find two youth (presumably their grandchildren), playing a computerised war game.

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