Eurobest

#621drowned

MORTIERBRIGADE, Brussels / VLUCHTELINGENWERK VLAANDEREN / 2021

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Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Background

621 is the number of people that had drowned in the first trimester of 2021 in the Mediterranean Sea, searching for a safe place to live. Zeebruges is one of the most used borders to cross the sea.

Idea

On July 1st 2021, the start of summer holidays in Belgium, 621 bodies appeared on the beach of Zeebrugge. These bodies of men, women, children and infants brought a hard reality to the attention of Belgian tourists.

Strategy

We wanted to wake people up and reach politicians who have the power to make these avoidable deaths disappear.

Execution

We installed 621 sand sculptures with different body shapes, covered with white beach towels that carried a message: “Searching for a place for your towel? 621 people drowned searching for a place to live.”.

Outcome

This captivating image immediately triggered a shockwave inside the official national media and on social media.

With a very low budget, the campaign quickly earned over € 300.000 worth of media attention and organically reached over 50.000 people on social media. But more importantly, it shook European politics with an image that could not be ignored.