A campaign was executed to ensure that people came to the Uniqlo once-yearly major sale.

Idea was to turn check-in into an entertainment.A mechanism was designed so that shoppers could check into any of the 859 Uniqlo stores in Japan during the sale.Check-ins were originally just for yourself or for sharing with friends.Through this mechanism, check-ins by all who came to Uniqlo were made visible as entertainmentA total of 202,479 people checked in as a result.Total sales came to over 22 billion Japanese yen for the three daysBoth number recorded historic highs.

Our idea was to turn check-in into an entertainment.A mechanism was designed so that shoppers could check into any of the 859 Uniqlo stores in Japan during the sale. Check-ins were originally just for yourself or for sharing with friends.Through this mechanism, check-ins by all who came to Uniqlo were made visible as entertainment.

The excitement at individual stores were combined to become a giant festival encompassing all stores. Users could win a coupon to be used during the sale only. This augmented check-in participation and traffic to stores.

A total of 202,479 people checked in as a result.The website garnered 10,000 'likes'.

Total sales came to over 22 billion Japanese yen for the three days.This was double the amount of sales of the previous year’s sale.Number of store visitors and sales both recorded historic highs.