Cannes Lions

7 SERIES BMW

DRAFTFCB NEW ZEALAND, Auckland / BMW / 2010

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OVERVIEW

Outcome

This direct mail piece directly contributed to a 75% uplift in BMW 7 Series sales for the last quarter of 2009, compared to same period in 2009 - a remarkable achievement when you consider that these cars retail for NZD$200,000-plus. And even more remarkable when you consider that this was in the midst of a global recession.

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