Cannes Lions

7 UP

Y&R, New York / DR. PEPPER / 2004

Awards:

1 Shortlisted Cannes Lions

1 of 0 items

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Description

The 7UP guy makes it easier for consumers to get his product by building 7UP vending machines, equipped with tank treads, that can drive around and find people. The machines end up causing more destruction than being helpful.

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