Cannes Lions
HAVAS WORLDWIDE TAIWAN, Taipei / KINGSTON / 2015
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"A Memory to Remember" is the Kingston brand spirit.
Eighteen years ago, a father went into the pawn shop and pawn his most precious thing in life, eighteen years later, his son went into the pawn shop, just wanting to redeem all. A pawn ticket hidden a secret between father and son, Kingston let the memory lasting forever, and never far away.
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