Cannes Lions

8X4 SOFT KISS DEODORANT

DRAFTFCB GERMANY, Hamburg / BEIERSDORF / 2007

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8x4 Soft Kiss deodorant is positioned to give the confidence to take over the initiative in unexpected flirty moments.

With this action 8x4 Soft Kiss deodorant supports 18-25 year old young women to make their flirty move like never before: by sending messages as video clips - performed by the fantastic sexy band named the 8x4 messengers!

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