Cannes Lions

9-3 CONVERTIBLE

LOWE BRINDFORS, Stockholm / SAAB / 2005

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

The concept playfully explores how the Saab 9-3 Convertible awakens feelings of summer. Cutting between different scenes from a winter landscape, the animals, flowers, ice and snow prematurely respond to what they believe is the first sign of spring - the aura of the Convertible passing by.

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