Cannes Lions

9 DE JULHO

BORGHIERH/LOWE, Sao Paulo / 9 DE JULHO / 2012

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Overview

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Overview

Description

Create posters to incentive the consumers who already come to 9 de Julho Barber Shop to have their cut, to also have their beard shaven.

Execution

Considering this, we reached the idea of literally cutting part of the initial design to reach the second design, bringing, in each of them, distinct personalities and beards. With this intent we used paper glued on paperboard and then took pieces off of one beard to form the other.

Outcome

Ever since the posters were put up at the 9 de Julho stores, the consumers began asking for the complete service (hair + beard) with more frequency, even referring to the type of beard style they prefer.

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