The only thing they had to do, was to make sure to invite 20 friends on Facebook to share the barrel with. So Share and you'll receive.

And what about the few million of Belgians whose name isn't Maes? Well, in a second phase, we told them it was never too late to change their name. So they did. On Facebook that is. And afterwards, invited again 20 Friends.

We tripled our number of Facebook fans to over 75,000. In one day. Our Facebook app attracted over half a million people in 6 weeks. And the Maes family grew miraculously with 7,000 new members. Al of a sudden, Maes became the biggest family in Belgium. On Facebook, that is. And all of this activity propelled the page into the 6% most active on Facebook, worldwide. Another reason to toast with a Maes.