Cannes Lions
A CAR STUFFED IN ANOTHER CAR
Y&R COLOMBIA, Bogota / FIAT GROUP / 2013
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Overview
Entries
Credits
OVERVIEW
Execution
And to do that we decided to compact a car of the competition and put it in the trunk of the Fiat Grand Siena.
Outcome
In just one week we got 100,000 views and sales were improved by 30%.
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