The technology of this campaign goes beyond its execution, as technology is an essential part of the creative solution and the vehicle to transmit an idea. This is where the importance of innovation in the use of technology lies.

On the one hand, a 360 º camera caught an unrepeatable family moment, a Christmas celebration. On the other, some virtual reality glasses enabled someone else to live this experience thousands of kilometres away.

This combination gave a creative response to an insight and a brand experience beyond a mere product demonstration or a visual experience.

The campaign had a big impact on consumers through the brand’s own platforms and through the social networks. 20 days after publication, it had already reached nearly 100,000 viewings and had been published on over 50 platforms and blogs, which brought General Optica’s Christmas message to more than 1,500,000 people.