Spikes Asia
INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2016
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The key idea was portraying the extreme context that requires strong and stable frame and the body of Elantra.
On a desert, a nerdy man watches a spaceship accidently returning to the Earth with flames on its body over the “Panorama Sunroof”. The main idea is the twist of characters. The nerdy man can be brave since he has a bold and strong Elantra to save astronauts from meteorites whereas the astronauts scream in excitement which adds a humor factor.
“Blind Spot Detection” enables the driver to dodge meteorites and at the end, Elantra successfully rescues the astronauts and meet the rescue team heading towards the accident spot.
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